Following the successful 27-year journey of Starline Trading Company Ltd., a trusted name in the Lebanese market, a new chapter begins with the establishment of Tony Nassar & Co.
The closure of Starline Trading Company came after the passing of its co-founder and partner, Mr. Tony Rahme, whose contribution, dedication, and vision played a significant role in the company’s success. His legacy remains an inspiration and a foundation upon which the future is built.
Today, Tony Nassar & Co. rises from that legacy with renewed energy, commitment, and a clear vision for the future. Founded and led by Mr. Tony Nassar, former Managing Partner of Starline Trading Company Ltd., the company represents a true family enterprise, supported by his wife Abir Nassar and their children Rebecca Nassar, Michel Nassar, and Mounir Nassar.
Together, they are committed to continuing the tradition of professionalism, integrity, and customer satisfaction that distinguished Starline for nearly three decades.
Our Business
Tony Nassar & Co. specializes in the marketing, distribution, and development of high-quality products for the plumbing, heating, water, and bathroom sectors. The company proudly represents a number of renowned European manufacturers, primarily from Italy and Germany, as Sole Agents and Distributors in Lebanon.
Serving both residential and commercial markets, our products are trusted by professionals, contractors, developers, and retailers throughout the country. Our commitment to quality, reliability, and innovation enables our customers to achieve outstanding results and sustainable growth.
Why Choose Tony Nassar & Co.?
Our extensive portfolio allows us to provide complete solutions for plumbing, heating, water management, and bathroom applications.
We cater to a wide range of residential, commercial, hospitality, and industrial projects across Lebanon.
We proudly partner with established European manufacturers known for their quality, innovation, reliability, and compliance with international standards.
Building on decades of industry expertise, we understand the needs of our customers and continuously strive to deliver exceptional products and services.
By the end of 2024, our distribution network had expanded to reach more than 450 dealers across Lebanon, covering all regions from North to South.
Supported by a dedicated sales team and strategic business partners, we remain committed to delivering superior products, reliable service, and long-term value to our customers.
Our Location
The management offices, sales and marketing operations, and central warehouses of Tony Nassar & Co. are located in the beautiful village of Ain Ksour, in the Aley District of Mount Lebanon.
Ain Ksour is the hometown of the Nassar family and offers a peaceful and strategic location just 22 kilometers from Beirut, approximately 25 minutes by car from the capital.
From this central location, we efficiently serve customers and partners throughout Lebanon while maintaining the family values, professionalism, and personal commitment that define our company.
Our Vision
To be Lebanon’s leading supplier and distributor of premium plumbing, heating, water, and bathroom solutions by combining trusted international partnerships, exceptional customer service, and strong family values.
Our Mission
To provide innovative, reliable, and high-quality products that contribute to the success of our customers while maintaining the highest standards of integrity, professionalism, and long-term partnership.